Merch for Events

Most event swag is designed to be cheap, fast, and forgettable.

Common issues:

• Items handed out without context
• Logos slapped on novelty objects
• No connection to follow-up or next steps
• Bags filled with things people throw away before they get home

The result: cost with no impact.

Effective event merch is useful, portable, and intentional.

• Quality totes or backpacks that carry the rest of the event
• Notebooks + pens designed to be used during the event
• Wearables (caps, lightweight layers) that don’t scream “vendor”
• Small kits tied to the event theme or audience
• Follow-up items mailed after the event, not handed out on the floor

1. Context first -- event type, audience, objective.
2. Item selection -- useful during and after.
3. Design restraint -- subtle branding, neutral colors.
4. Distribution planning -- onsite vs post-event follow-up.
5. Timeline & logistics -- sourcing, production, shipping, contingencies.